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7.736  Articles
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Sales promotion is generally used to increase sales in the short term by businesses and especially used widely to influence consumers by businesses and agents of the consumer good markets. To identify and select the appropriate sales promotion techniques ... see more

On the basis of creating a successful customer relations on the internet media lies the ability to understanding the consumer intensions and behaviors.   The purpose of this study is to demonstrate the extent to which the hedonic and utilitatian... see more

Kredi karti kullaniminin giderek yayginlasmasi, satin alma eylemlerinde ödeme kolayligi saglayarak hayati kolaylastirmasinin yani sira tüketimi ve ihtiyaç fazlasi satin almayi artirarak tüketicilerin gereksiz ürünlere sahip olmalarina ve kredi karti borçl... see more

Bu çalisma Türkiye’de özel bankalar tarafindan sunulan hizmetlerin kalitesine yönelik müsteri beklentilerini ve algilarini degerlendirmeyi ve yapisal esitlik modeli ile banka hizmet kalitesi, müsteri tatmini ve tekrar satin alma niyeti arasindaki iliskiyi... see more

Ister ikamet isterse yatirim amaçli olsun bir ara kat alimi önemli bir yatirim kararidir. Her yatirim karari ciddi bir risk alma sürecidir. Ara kat alimlarina bakildiginda finansman açisindan kapital fiyati ile fili ara kat fiyatlari arasinda ciddi farkla... see more

Initially mankind has used materials in nature for his needs and has established an artificial world in time; and thus, the living space has expanded. As is known, mankind is 'doing', in other words, 'producing' for over 2.5 million years. The mass produc... see more

Customer-based brand equity explains the reactions that customer reveal to marketing activities depend on brand information. Customer-based brand equity recently has undertaken an important role in sport marketing. Consumer-Based Brand Equity's dimensions... see more

Isletmeleri karli kilmak için isletme yöneticileri pazarlama programlarinda pazarlama süreç ve politikalarinin bir karmasini kullanmaktadirlar. Pazarlama karmasi, dört pazarlama unsuru (4P) için stratejik bir araç olmasina ragmen, tüketici davranislarini ... see more

ÖzBu çalismada, Anamur ve çevresinde bulunan ve Anamur Müzesi’ne satin alma yoluyla kazandirilan Roma ve Bizans dönemine ait sikkeler incelenmektedir. Bir katalog çalismasi seklinde gerçeklestirilen çalismanin amaci Roma ve Bizans sikkelerinin katalog yön... see more

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