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566  Articles
1 of 58 pages  |  10  records  |  more records»
The rapid development of global business requires MSMEs to understand what the market needs. The research deals with the impact of competitive advantage as a pertinent variable in enhancing marketing performance in Indonesian MSMEs businesses. In this stu... see more

The purpose of this study is to analyze brand equity and competitive advantage on marketing performance. The method used in this research is descriptive method and associative method with a quantitative approach. The type of sampling technique used in thi... see more

This study aims to analyze competitive advantage as a variable that mediates the effect of market orientation on marketing performance. This research population is 113,000 SMEs (Small And Medium Enterprises) located in Malang City, which are engaged in fo... see more

Abstract. Firm performance is something that is produced by a company in a certain period with reference to the standard set. The performance of hotel industry in Bandung tend to be sluggish and decrease performance. This happens because the hospitality b... see more

This study deals with marketing innovation, market orientation, and social capital in affecting the competitive advantage and marketing performance in Micro, Small, and Medium Enterprises (MSMEs) of embroidery in Central Java Province. In this respect, th... see more

The discussion about the formation of competitive advantage in work organizations such as SMEs is still not widely discussed. The current literature still discusses marketing activities in general, not specifically for SMEs. This article aims to find out ... see more

The purpose of this study was to determine the impact of e-marketing and competitive advantage on marketing performance with online review as a moderating variable in e-commerce companies in Indonesia. This research is a quantitative descriptive research ... see more

This research aims to analyze the effect of governance and customer relationship quality on marketing performance at Rural Banks (BPR) in Banten and West Java. In addition, this research also analyzes the efforts to improve marketing performance through c... see more

Implementing marketing strategies is crucial for hospitality organisations to reach their target markets and improve their performance and competitive advantage. Hence, this study examines the impact of various trending marketing strategies on the restaur... see more

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