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495.059  Articles
1 of 49.507 pages  |  10  records  |  more records»
This study investigates net promoter score changes due to the emotional value and experience of middle-class customers. A total of 150 respondents wereselected, while 96 brands were observedbased on the respondent's daily lif... see more

RESUMOAtualmente, as experiências memoráveis são a maior proposta de valor económico que o turismo detém. Este artigo tem como principais objetivos investigar teoricamente a relação entre os sentidos, emoções e memórias na experiência turística e apresent... see more

There is no doubt that emotions are important to advertisements and many advertisers understood that using emotional connects, it is very easy to sell brands. Emotional response has received an increased attention, since researchers demonstrated its major... see more

The number of smartphone users that continues to increase over time seems to be in line with the increasing number of users of online transportation services from the web and applications. Technology that is built by understanding the experience of its us... see more

Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and cultural identity through the ... see more

Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Des... see more

RESUMOMídia é a parte física da informação, que exerce o papel de suporte para diferentes sinais. No entanto, todo sinal que pode ser percebido pelos sentidos do corpo e mentalmente lembrado é também uma marca. Por isso, a mídia suporta e veicula diferent... see more

Strategic communications for the purpose of countering violent extremism have become widespread in recent years, especially given the communications revolution which has amplified the messages of violent extremists and those that wish to counter them. Des... see more

1 of 49.507 pages  |  10  records  |  more records»