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10.895  Articles
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Idealnya sebuah perguruan tinggi  harus bisa beradaptasi untuk tetap membuat bisnisnya bertahan dan berkelanjutan dalam situasi apapun, seperti pandemi saat ini yang berdampak pada berbagai sektor termasuk sektor pendidikan seperti perguruan tinggi X... see more

Telemarketing is a type of direct marketing where a salesperson contacts the customers to sell products or services over the phone. The database of prospective customers comes from direct marketing database. It is important for the company to predict the ... see more

The presence of data mining problems caused by the explosion of data experienced by many organizations that have accumulated so many years of data (purchasing data, sales data, customer data, transaction data, and others). Examples of industries that use ... see more

The presence of data mining problems caused by the explosion of data experienced by many organizations that have accumulated so many years of data (purchasing data, sales data, customer data, transaction data, and others). Examples of industries that use ... see more

Consumer racial profiling, a phenomenon often described as bias behaviors towards customers directed by employees, is often overlooked by companies during employee training stages. The lack of research regarding this topic has caused a rift in customer se... see more

Difficulties lie with identifying the right customers to engage in successful marketing campaigns. Thus far, segmentation has been a popular marketing method for selecting customer groups for targeted campaigns. However, each segment can be further exploi... see more

Salah satu isu utama dalam industri kesehatan adalah kurangnya manajemen yang tepat dalam aset informasi. Hilangnya aset informasi dapat diklasifikasikan sebagai bencana yang dapat mengakibatkan kerugian finansial. Seringkali, ini kerugian keuangan sulit ... see more

Difficulties lie with identifying the right customers to engage in successful marketing campaigns. Thus far, segmentation has been a popular marketing method for selecting customer groups for targeted campaigns. However, each segment can be further exploi... see more

This article discusses a case study in which a South African furniture and household goods retailer wishes to improve its marketing campaigns by employing location-based marketing insights, and also to prioritise customer satisfaction. This paper presents... see more

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