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2.234  Articles
1 of 224 pages  |  10  records  |  more records»
Purpose- This article discussing the relationship between price, product innovation, lifestyle and buying interestDesign/methodology/approach- Data were collected from 70 consumers from 3 (three) malls in Jakarta with data analysis techniques through mult... see more

Purposes - The purpose of this study is to analyze the influence of price on buying interest; the influence of prices on purchasing decisions; the influence of buying interest in purchasing decisions; and the effect of price on purchasing decisions throug... see more

Purposes - The purpose of this study is to analyse effect of prices on buying interest; effect of prices on customer loyalty; influence of buying interest on customer loyalty; and the effect of prices on customer loyalty on buying interest.Methods - This ... see more

Purposes : The purpose of this research is to analyze the influence of brand image on buying interest; the influence of the brand image on brand loyalty; the influence of buying interest on brand loyalty; and the influence of brand image and brand loyalty... see more

Looking at cigarette product advertisements in various media, there is always a warning about the dangers of smoking to health in addition to information about the product itself. This study aims to identify the level of awareness and knowledge of consume... see more

The Influence of Advertising on The Buying Interest of Youtube Users with Brand Recognition as Intervening VariableInternet media can be used to do marketing, one of which is Youtube. This study aims to explain the effect of advertising on buying interest... see more

Modern fashion trends that are developing in Indonesia today are inseparable from the emergence of local brands. In fact, some local Indonesian fashion brands can compete in the international market. One of the original Indonesian fashion brands that appe... see more

This study aims to enhance our understanding of the reciprocal association between subjective financial well-being and compulsive buying behavior while also considering the role of Islamic financial literacy as a boundary condition. The data for this rese... see more

The main objective of this study is to investigate the relationship between scarcity cues, FOMO, and impulse buying in Islamic fashion and cosmetic products in the online market. In addition, moderating roles of Islamic religiosity in these relationships ... see more

1 of 224 pages  |  10  records  |  more records»