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14.050  Articles
1 of 1.405 pages  |  10  records  |  more records»
Thinking marketing strategies from a resource-based perspective (Barney, 1991), proposing assets as either tangible, organizational and human, and from Constantin and Luch’s vision (1994), where strategic resources can be tanbigle or intangible, internal ... see more

Thinking marketing strategies from a resource-based perspective (Barney, 1991), proposing assets as either tangible, organizational and human, and from Constantin and Luch’s vision (1994), where strategic resources can be tanbigle or intangible, internal ... see more

O trabalho analisou as relações entre investimento no marketing mix e market share de empresas do segmento químico-farmacêutico. Esta iniciativa tenta preencher uma lacuna dos estudos de marketing metrics no país por meio da utilização parcial do conceito... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

The purpose of this study was to determine the relationship between the level of responsibility that the Chief Marketing Officer (CMO) has in marketing functions in Puerto Rican companies and metrics in marketing.  There is a debate in the literature... see more

Farmers markets have operated in Minneapolis for more than 100 years. Twenty-nine markets operated in 2018 with about 800 vendors representing a range of ages, cultures, and geography. Markets are indepen­dently managed, varying in governance structure, a... see more

Marketing metrics are a way of proving the result of marketing efforts and ensure its relevance inside companies. Big Data can be an opportunity for marketing to gain even more importance since access to a greater volume of information makes possible to d... see more

Purpose of the article: The purpose of this paper was to explore which social media marketing metrics are most often used and are most important for marketing experts in Latvia and can be used to evaluate marketing campaign effectiveness.Methodology/metho... see more

Farmers markets have operated in Minneapolis for more than 100 years. Twenty-nine markets operated in 2018 with about 800 vendors representing a range of ages, cultures, and geography. Markets are indepen­dently managed, varying in governance structure, a... see more

1 of 1.405 pages  |  10  records  |  more records»