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74.488  Articles
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The best universities certainly have advantages which are their competitiveness. These are essential studies conducted at private universities in West Jakarta, Indonesia, about the effect of perceived quality, trust, and student satisfaction on student lo... see more

This study aimed to analyze factors that could influence continuous usage intention on freemium applications and purchase intention of premium services among students. Non-probability purposive sampling was used to determine the respondent. The criteria f... see more

This study aims to analyze the effect of the Service Quality, Food Quality and Perceived Sacrifice on Behavioral Intention through Customer Experience as a mediation at Majestic Cafe Sekayu either directly or indirectly. This study uses a quantitative app... see more

The study examines the effect of perceived risk, enjoyment, social influence, trust, quality of the website, and online advertisement on students' online shopping behavior. The research sample was 104 students majoring in Business Management at the Batam ... see more

This research aims to see the influence of experiential marketing on the decision to buy Artana honey products in the Tangerang Regency by mediating perceived quality and advertising. This study is a quantitative study that uses a sample of 60 respondents... see more

This work aimed to analyze a customer experience with the brand and if it has a positive effect on the perceived quality of the medicines. The non-probabilistic sample included the participation of 209 individuals, who answered the questionnaire available... see more

This study is to look at: 1) the influence of eperiential marketing on brand trusts; 2) the influence of perceived quality on brand trust; 3) the influence of brand trust on brand loyalty; 4) the influence of eperiential marketing on brand loyalty; 5) the... see more

The aim of the research is to investigate the influence of service quality and sacrifice on customer perceived value and customer satisfaction on purchase intention either partially or simultaneously. The variables influencing purchase intention are servi... see more

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