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110.523  Articles
1 of 11.053 pages  |  10  records  |  more records»
The purpose of this research is to explore the effectiveness of education experience, entertainment experience, esthetics experience, escapist experience, brand prestige, and perceived value on Transmart visitors’ loyalty in Indonesia. The population of t... see more

Gastro-cultural tours, which are prevalent as part of today’s experience-based travel, generate memorable gastronomy encounters for tourists. Gastronomically designed cultural tours also shed light on the past's heritage and cultural identity through the ... see more

Peningkatan jumlah kendaraan mobil yang terus terjadi menyebabkan kemacetan dan polusi udara mendorong pemerintah membuat kebijakan pengurangan penggunaan kendaraan mobil. Selain itu transportasi juga menjadi kendala pada sektor pariwisata di Indonesia. H... see more

This paper aims to provide more insight into the streetwear fashion industry, specifically the effects of perceived value towards co-brand equity, co-brand preference, and continuance intention in Indonesia’s streetwear fashion context. This study can ser... see more

This study aimed to analyze factors that could influence continuous usage intention on freemium applications and purchase intention of premium services among students. Non-probability purposive sampling was used to determine the respondent. The criteria f... see more

The aim of this study is to empirically examine source credibility, value of money, perceived quality, and attitude toward brand in predicting purchase intention of local beauty products. Data was collected by distributing online questionnaires. The total... see more

Social media has become a part of people's lives and an inseparable part of marketing strategies in the emerging digital era. This set of technologies creates new mechanisms and communication tools for companies to interact and engage with potential consu... see more

Abstract. the purpose of this research is to find out the effect of green perceived value on green purchase intention, green perceived risk on green purchase intention, green trust on green purchase intention, green awareness on green purchase intention. ... see more

Fintech (Financial Technology) is an innovation in the financial services industry that utilizes technology. In Indonesia, the highest Fintech growth is in the cashless payment section, dominated by e-wallets. Seeing the high growth in the use of e-wallet... see more

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