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42.865  Articles
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This study describes and analyzes political marketing strategies for constituent decisions in regional elections in East Lombok. Political marketing strategies have an important role in helping the selection of candidates for regional heads and Muslim bac... see more

This study discusses the political marketing innovation of the Mahyeldi-Audy couple in the face of the 2020 West Sumatra Provincial Election during the Covid-19 period. The victory obtained by the Mahyeldi-Audy couple is a manifestation of the success of ... see more

This research explains how the political marketing of Prabowo Subianto and Sandiaga Salahuddin Uno was conducted in the 2019 presidential election. This study uses a qualitative approach, and data collection methods use in-depth interviews and documentati... see more

Previous researches on political marketing found several gaps in terms of content and essence as a process of political exchange and interaction. Based on this, the researcher aims to actualize the essence of the basic theory or concept of political marke... see more

Abstract: This study aims to understand and explore the political marketing strategy of SAMATAU's campaign team in winning the political competition at the local level. Using a single Holistic interpretative case study (Robert K Yin, 2011), on the campaig... see more

This study aims to determine the political strategy of marketing is done by                 M. Fauzi in winning the Village Head Election (Pilkades) Sungai Ara District of Ind... see more

The phenomenon of social media has drawn the attention of the specialists from the political marketing because it contributes quickly and efficiently to the increase of the political product’s visibility and appeals to its supporters for content creation ... see more

Regional head election system was change in 2015. It has impact on political marketing strategy to all stake holders, such as political party and candidatures.The purposes of this research is to analyzeashifting ofpolitical marketing issueson regional ele... see more

The fourth Simultaneous Regional Election, or Pilkada, will be held in December 2020. However, the future-elected-candidate in simultaneous Regional Election will only have a shorter period of time, but many candidates with various backgrounds might enrol... see more

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