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165  Articles
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The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship ... see more

The world is swiftly evolving. We now face the challenge of adapting the business sector to the increasingly dynamic transformation brought about by Web 2.0 technologies and social networks in particular. The extensive use of social networking sites (SNSs... see more

The aim of this paper is to propose a conceptual framework addressing factors that predict users’ assessment of the value of ads on social networking sites. The basic unit of analysis is the SNSs’ user. The action scene is composed of a set of components ... see more

In 2014 Indonesia has some young leaders who are well-known as a businessman in the field of e-commerce on the scope of South-East Asia. Therefore, this study aims to Determine the marketing communication strategy of e-commerce in using social networking ... see more

Social networking such as Facebook and Twitter can help employees enhance a company's marketing, recruiting, security, and safety. However, employees' use of social networking sites and employers' access of those sites can result in illegal and unethical ... see more

The purpose of this study examines the influence of social media and consumer engagement and customer purchase intention. This study uses data taken from 253 users of social media sites in Indonesia. The hypothesis was tested using a structural equation m... see more

The brand personality framework has emerged as a strong predictor of consumers’ feelings toward a brand.  Despite its widespread use in other product categories, to date no research has examined the brand personality characteristics of major social m... see more

This research was written to discover the future trends in new media and social networking .The researchers have taken a personal interest in the developments of Web 2.0 platforms after noticing the impact they have made on society on a global scale as we... see more

Social networking such as Facebook and Twitter can help employees enhance a company's marketing, recruiting, security, and safety. However, employees' use of social networking sites and employers' access of those sites can result in illegal and unethical ... see more

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