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36.209  Articles
1 of 3.622 pages  |  10  records  |  more records»
Nowadays, it becomes intriguing to observe the use of websites and social media by SMEs to market their products, especially in terms of seeing customer behavior. Some previous research found the effect of social media on attitude and consumer behaviors a... see more

This study aimed to determine and analyze the effect of brand image, product, price perception, and preference on purchase decisions of takeaway coffee. The research analyzed variables that most influence purchase decisions of coffee drink takeaway in Yog... see more

This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected... see more

This study aims to determine whether brand image (X1) and product quality (X2) have an effect on the purchasing decision-making process (Y) on Purchase of Bottled Water Brand B5 Liquica District by using the variable identification research method with pu... see more

The Covid-19 pandemic has created unprecedented business changes and has significantly impacted the tourism sector. Hotels began to carry out adaptive capabilities and create improvements through innovative practices to maintain the company's viability by... see more

Augmented Reality (AR) has gained attention for online retailers as it offers customers higher telepresence and provides a unique customer experience. Using the case of Sephora Virtual Artist, this research aims to understand how AR channels affect custom... see more

Cooking oil is one of the ingredients in the kitchen that must be present. In making a decision to purchase cooking oil, there are several things that buyers pay attention to. In this study, researchers tried to find out whether product quality and price ... see more

The purpose of this study was to determine the effect of social media and viral marketing on purchase decisions through tiktok apps. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling t... see more

Retail is classified as one of the growing industry in Indonesia, but currently it is experiencing a decline in visitors that resulting in the decrease of sales. Retailers or store owners need to find various ways to increase the number of visitors, which... see more

1 of 3.622 pages  |  10  records  |  more records»