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108  Articles
1 of 12 pages  |  10  records  |  more records»
The purpose of this study was to analyze and   find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin.This  research  used  Non&nbs... see more

Indonesian buying behavior especially on generation Y or millennials tends to be impulsive and rapid development of retail fashion business allows marketers to learn and formulated strategy. As one of the defined group of people, millennials are a potenti... see more

This empirical research aims to examine the influence of discount programs, website quality, and online reviews directly and indirectly on the impact of shopping emotion towards impulse buying on the e-commerce website. Data were purposively obtained from... see more

The impact of globalization encourages many retailers from abroad with great capital to perform business activities especially in Indonesia. This also supported by the fashion industry which is currently growing. Unplanned purchases (or impulse buying) is... see more

Impulse buying   is mportant to be  managed    particularly on  retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where &n... see more

Penelitian ini bertujuan untuk mengetahui pengaruh hedonic shopping dan shopping lifestyle terhadap impulse buying dengan positive emotion sebagai variabel mediasi. Jenis penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah mahasiswi di... see more

Impulse buying adalah perilaku konsumen yang melakukan pembelian secara langsung dan tidak ada rencana sebelumnya, dilakukan dengan cepat dan tanpa banyak evaluasi. Perusahaan perlu memperhatikan faktor yang mempengaruhi terciptanya impulse buying untuk m... see more

Pertumbuhan ritel di Indonesia kuartal pertama tahun 2019 mengalami peningkatan konsumsi karena bisa memanfaatkan event-event penting sehingga konsumen lebih mudah dalam melakukan Impulse buying. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh... see more

etail must be able to know how the decision process of purchase from the customeris. The customer buying decision process especially the decision that hascharacteristic impulse buying can be based by Hedonic Shopping Value andPositive Emotion. This resear... see more

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