SUMMARY
Z generation is a generation of learners, a generation that must realize the importance of investing. the investment that can be chosen is the investment of a gold tube in a sharia digital pawnshop. This study aims to find out the factors that influence generation Z's interest in investing in gold. The sample consisted of 85 respondents ranging in age from 16-25 years. The variables used are perceived of risk, knowledge and perceived of ease to use. There is only one variable that has a significant effect on the interest of Generation Z, namely the variable of perceived ease to use. the easier it is, the higher the interest in using Pegadaian digital syariah to invest in gold. The R2 is 0.327, so there are still many other variables that have an effect.