SUMMARY
This research was conducted to determine how influential the cash flow ratio, inventory turnover, debt to equity ratio and profit margin on the financial performance of PT. Thanks to Prosperous Valasindo (Best Money Changer). The sampling technique in this study uses a saturated sample where the total population is sampled, then the number of the population is 48 data that is observed. The method in this study uses quantitative methods and data analysis techniques using descriptive statistical techniques. The results of this study indicate that the cash flow ratio, inventory turnover, debt to equity ratio and profit margin have a significant effect on the financial performance of return on assets (ROA). Partially the cash flow ratio, inventory turnover, debt to equity ratio and profit margin have a negative and insignificant effect on the financial performance of return on assets (ROA).