SUMMARY
The purpose of this paper is to describe how messages in new media, about the family planning program can be interpreted by the ambassadors of family planning and acceptors. The discussion was carried out with the perspective of symbolic interactionalism introduced by Blumer. The research method is qualitative descriptive with case study pattern on family planing ambassador and acceptor in Bekasi city. The results showed that the information emitted by the new media was responded by the communicant ( family planning ambassador and acceptor) by showing conformity with what was said by Blumer. The family planning ambassadors who were Y and Z generation see the family planing information through new media is a matter that needs to be addressed with due regard to the social environment and social interaction that they do.