SUMMARY
School is a nucleus of the society. School development should be planned based on the sustainable concept. The purpose of this paper is to determining parents’ criteria in selecting the suitable public school for their children. There are various factors underlying in determining the school selection which are location, distance, school facilities, academic school’s performance, extra-curricular and school environment. The findings showed that academic school’s performance is the most important criteria of parents in selecting school for enrolling children. Hopefully, the paper will benefit the local authority, parents as well as children in term of public school development in the community.Keywords: school; school development; parents; criteriaeISSN 2398-4279 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.