ARTICLE
TITLE

Perceived Quality, Trust, Satisfaction on Student Loyalty in Private Universities

SUMMARY

The best universities certainly have advantages which are their competitiveness. These are essential studies conducted at private universities in West Jakarta, Indonesia, about the effect of perceived quality, trust, and student satisfaction on student loyalty. This study aims to examine the effect of perceived quality on students, student satisfaction, and student confidence in student loyalty. The population of this research is the five best universities in West Jakarta, with a total sample of 150 students. The research design used in this study is a causal descriptive research design and uses a quantitative method approach that is processed and tested using SEM-PLS. The findings of this study indicate that the perceived quality of students, student trust, and student satisfaction is proven to increase student loyalty, and the perceived quality of students will affect student loyalty through student satisfaction. These findings have also provided a better understanding of how each factor affects student loyalty. This research contributes to the theoretical and practical levels, as well as contribute knowledge to the determinants of student loyalty at the 5 Best Private Universities in West Jakarta, Indonesia.

 Articles related

Andrés Chiang Guzmán,Berta Schnettler,Marcos Mora,Mauricio Aguilera    

In recent years, Chile has been the Chinese market’s main supplier of fresh sweet cherries. The aim of this study was to develop a relational model with two working hypotheses to model Chinese consumer satisfaction with sweet cherries as a... see more


Jeanne Ellyawati, Bernardinus M. Purwanto, Basu Swastha Dharmmesta    

This study examines the impact of service failure through the model of service recovery evaluation. The study focuses on the concept of justice theory to determine the influence of emotions on the three dimensions of justice (distributive, procedural, an... see more


Devani Laksmi Indyastuti    

Previous research have not paid much attention on the the mechanism of the relationship between perceived discrimination and the negative outcomes. This research examined the relationship between perception of discrimination and job satisfaction, as well... see more


Gatri Lunarindiah    

Student satisfaction and student loyalty are important factors in business education. This research was conducted with the goal to test and analyze the influence of corporate image, service quality and perceived value on student satisfaction and student ... see more


Mega Arti Utami    

This study refers to an earlier study that has been done by Sultan & Wong (2014). Thepurpose of this study was to determine the influence of Perceived Service Quality on the UniBrand Performance through Satisfaction in Private Universities. The design of... see more