SUMMARY
The article is devoted to the analysis of neologisms characterizing people in positive or negative way in feedbacks to online English news. They denoteInternet users, professions and modern tendencies. They can be formed by compounding, blending, construction and acronym. The research shows that thegroup of neologisms which represents modern tendencies is the largest and it is formed by different types of word formation. Modern tendencies demonstrateeither positive or negative characteristics concerning a person or a group of people. All neologisms are used in order to show addiction to something, belief ordisappointment, anxiety, attractiveness, changes for the better.