ARTICLE
TITLE

A Study and Comparison of the Effect of Profitability and Operating Cash Flow on Trademarks Value in Different Industries

SUMMARY

This article aims to study the effect of profitability and Operating Cash Flow (OCF) on trademarks value in different industries and compare them. Data were analyzed in a sample size which consisted of 76 firms from 2008 to 2013 using data fusion and Ordinary Least Squares (OLS). The article consists of two hypotheses which study the relationship between two independent variables and trade value as dependent variable. The results show that profitability and OCF are found to have a significant relationship with trade value in firms under consideration. 

PAGES
pp. 1986 - 1995
COLLECTIONS
Social Sciences

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