SUMMARY
Research on environmental practices has received increasing attention in the tourism’s area. However,a bibliographic review is needed to explore sustainable consumption practices in the sector. To thisend, based on the use of the ATLAS.ti 9 software, a thematic analysis of 128 articles was carried out,the main objective of which is to examine the analysis of sustainable consumption –good practices,consumer habits, public policies and environmental regulations–, its scope of application –by type ofcompany– and its relationship with innovation (for example, the use of eco-technologies). In the results,the analysis shows that good practices have a positive association with innovation (0.72), which showsthat the relationship is well established.