SUMMARY
This constribution addresses the issue of adverse publicity orders as a possible supplementary sentencing option for corporate offenders. In South Africa the fine is the primary sentencing option available to courts when imposing sentences on juristic persons. Fines, however, do not adequately serve the purposes of corporate sentencing. Publicity orders require the publication of an offender's conviction, sentence and the details of the offence to individulas or a group of persons (such as shareholders). An adverse publication order damages the corporate offender's reputation - a valuable asset to a corporate entity. It therefore serves the purposes of corporate deterrence. In this contribution criticim is levelled against the fine as primary sentencing option for juristic persons, the notion of corporate reputation is considered from a social and a legal perspective; a functional comparative study of adverse publication orders is presented and recommendations are made regarding the content of effective publicity orders.