SUMMARY
The Jeneponto Smart Branding (JSB) program is an effort to increase value in Jeneponto Regency to realize community welfare. This study aims to describe and analyze the factors that support the implementation of the Jeneponto Smart Branding (JSB) Program in Jeneponto Regency. The research method used is a qualitative method. Data collection techniques use in-depth interviews, observations, and documentation studies. Meanwhile, data analysis techniques use data reduction, data presentation, verification, and drawing conclusions. The results showed that for the Interest Affected Dimension, the Smart City Program in Jeneponto Regency involved various 10 Jeneponto Regency Government OPDs insucceeding the JSB program. Type of benefits dimension, OPD has clear and integrated guidance and strategies on goals and outputs. The Dimension of the Site of Decision Making, The Smart City Program in Jeneponto Regency is a synergistic program between OPDs. In the implementor program dimension, in the implementation of JSB, OPD capacity building in Jeneponyo Regency has been carried out through the development of human resources through education and training.