SUMMARY
Most existing quality programmes have not been adapted to promote the prevention of ethical issues such as fraud, which is constantly reported in the media. This study seeks to uncover the underlying dimensions of ethical quality management and to develop a framework that will facilitate the practice of ethics and quality simultaneously. The multi-step method was employed to explore the practice of ethical quality management. A factor analysis of the collected data resulted in seven significant factors, which were incorporated into the framework. The developed framework should be implemented along with traditional quality programmes to ensure the practice of ethical quality management