SUMMARY
It is proposed the new technique of teaching of database for students of economics and management specialties. Students are imitating of building of own enterprise information base, on which example further step-by-step developments are carried out. Difficult for perception relation theory of database is rethought and in a new way formulated with simple statements. Results of introduction of the offered technique it is experimentally checked and efficiency of use of the simplified statements from the theory of databases and ideas of creation of own enterprise is proved. The technique is built on interesting form of teaching, promotes development of analytical and innovative thinking.