SUMMARY
Malchrowicz-Mosko Ewa, Kamel Marta, Poczta Joanna. Wplyw wydarzen sportowych na wizerunek miasta na przykladzie Poznania = The impact of sporting events on the image of the city – Poznan as a case study. Journal of Education, Health and Sport. 2016;6(4):211-232. eISSN 2391-8306. DOI http://dx.doi.org/10.5281/zenodo.50118http://ojs.ukw.edu.pl/index.php/johs/article/view/3464 The journal has had 7 points in Ministry of Science and Higher Education parametric evaluation. Part B item 755 (23.12.2015).755 Journal of Education, Health and Sport eISSN 2391-8306 7© The Author (s) 2016;This article is published with open access at Licensee Open Journal Systems of Kazimierz Wielki University in Bydgoszcz, PolandOpen Access. This article is distributed under the terms of the Creative Commons Attribution Noncommercial License which permits any noncommercial use, distribution, and reproduction in any medium,provided the original author(s) and source are credited. This is an open access article licensed under the terms of the Creative Commons Attribution Non Commercial License(http://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted, non commercial use, distribution and reproduction in any medium, provided the work is properly cited.This is an open access article licensed under the terms of the Creative Commons Attribution Non Commercial License (http://creativecommons.org/licenses/by-nc/4.0/) which permits unrestricted, non commercialuse, distribution and reproduction in any medium, provided the work is properly cited.The authors declare that there is no conflict of interests regarding the publication of this paper.Received: 20.03.2016. Revised 17.04.2016. Accepted: 17.04.2016. Wplyw wydarzen sportowych na wizerunek miasta na przykladzie PoznaniaThe impact of sporting events on the image of the city – Poznan as a case study Ewa Malchrowicz-Mosko, Marta Kamel, Joanna Poczta Wydzial Turystyki i Rekreacji AWF w Poznaniu Slowa kluczowe: event, wydarzenie sportowe, wizerunek destynacji turystycznejKey words: event, sporting event, image, tourist destination image Streszczenie: Celem artykulu jest ukazanie wplywu wydarzen sportowych na ksztaltowanie pozytywnego wizerunku destynacji turystycznej miasta. Rozwazania teoretyczne zostaly poparte badaniami empirycznymi przeprowadzonymi podczas trzech wydarzen sportowych, które odbyly sie w Poznaniu. W czesci teoretycznej opracowania okreslono pojecie wydarzenia sportowego i wizerunku destynacji turystycznej oraz ukazano wplyw wydarzen sportowych na wizerunek miasta w oparciu o analize literatury przedmiotu. W czwartym podrozdziale zaprezentowano wyniki badan empirycznych, z których wynika, ze organizacja wydarzen sportowych sprzyja ksztaltowaniu pozytywnego wizerunku miasta. Abstract: The main goal of this article is to show the impact of sporting events on the creation of a positive image of a tourist destination city. Theoretical considerations have been supported by empirical research carried out during the three sporting events that took place in Poznan. In the theoretical part of this work Authors have defined a concept of a sporting event, the image of a tourist destination and the impact of sports events shown on the image of the city based on the literature analysis. The fourth section of this article presents the results of empirical research, which shows that the organization of sporting events is conducive to creating a positive image of the city.