SUMMARY
????????? ?????? ?????? ??????? ????????? ????????-?????????? ?????????? ?? ?? ???? ?????????? ?? ?????????? ?????? ??????????????? ???????? ???????? ?????????? ??????? ??? ???. ? ?????? ???????? ?????? ??????? ??????? ?????????? ????????-??????????????? ???????????? ?? ?? ??? ?????????? ? ????????? ?????? ?????????????? ???????? ????????? ??????????? ??????? ?? ???. In the article the analysis of influence of every subsidiary-auxiliary performance indicator is conducted HF on his profitableness and the model of multivariable linear regression of dependence of profits is built from PDD.