SUMMARY
The aim of the research work is development of a model for optimizing the interface of a multimedia publication. In this research, five levels of interaction are identified for the interface of a multimedia publication – flat surfaces, layouts, structures, feature sets, strategies. The relationship between the levels of user interaction and interface properties of a multimedia publication is analyzed. It is proposed to select interface components based on the properties of the multimedia editions they provide.In order to construct models of optimization of elements of the interface of a multimedia publication, estimates of the interconnection of elements of the interface with functional capabilities by the total matrix are used. To combine the standard models into a single interface optimization model, an analysis of the relationship between the elements of the interface of the multimedia publication and the characteristics of the multimedia publication has been conducted. According to the results of the analysis, an economical tree is constructed, which allows to build a hierarchy of the stages of optimization of the interface of the multimedia publication and to determine the input data for the implementation of the task. The definition of the input data allows to show the principle of the interface optimization model in the form of a "black" box.An algorithm for optimizing the interface element of a multimedia publication is proposed. As a result of the practical implementation of the optimization model for the multimedia edition interface, a software product, created on the basis of HTML markup using cascading CSS style stylesheets and JavaScript language, was obtained. Adobe Device Central CS5 tested the created software on devices with different characteristics.