SUMMARY
While every new technology faces multiple challenges during market penetration, some technologies could be viewed by the adopters very differently than most others. The 3D Printing also called as Additive Manufacturing (AM), has been in the market for over a decade now, and is touted to be the next revolution in the industry. Technology has found wide applications in various industries, such as consumer electronics, automotive, medical devices, manufacturing and among many others. However, less is known with regards to the adoption and diffusion of 3D Printing technology, especially from the emerging economies. Using a survey method, this study aims to examine the adoption of 3D Printing technology in select industries in India. We found Relative Advantage, Ease of Use and Trialability to be significant. Whereas, Compatibility and Observability emerged as non-significant. We also explored the challenges with respect to 3D Printing Adoption. The knowledge of the major challenges along with the significant factors affecting adoption can help the manufacturers and suppliers of 3D Printing technology to focus on for increasing the rate of adoption.